Growing Businesses

As a Marketing Leader with 8+ years of experience, I've successfully led teams and strategies in consumer and B2B marketing, with a specialty in growth and digital marketing for African and emerging markets.

Marketing career highlight

B2B | Digital Identity | Pan African

Unlock Digital Africa with Smile ID.

As the most senior marketing executive, I own the P&L with a mix of brand, product marketing, SEO, content marketing, demand generation, and events. I develop, execute, and scale high-impact, multi-channel go-to-market efforts for our B2B solutions.
1. Increased the number of weekly demo calls by 600% and Enterprise SQLs by 150%.
2. Developed & Published Africa's first, identity fraud report with 50+ organic press mentions, 1k+ MQLs generated etc.
3. I Lead SDR efforts: messaging, ICP definition and segmentation, outbound outreach and nurturing of target accounts resulting in X qualified enterprise deals each quarter.
4. I manage our startup program, Smile for Success:  closed 11 referral partners, including leading VCs like Founders Factory Africa and payment infrastructure companies like Paystack and Fincra and increased the number of leads by 188% q-on-q.

B2C | Remittance | Global

Africhange: Global Payments for Africans.

Fractional CMO at Africhange. I work at the intersection between product, data, and marketing. I identify and minimise a wide range of growth marketing problems, driving sustainable growth for each product with a critical focus on unit economics and leveraging product and marketing tactics to acquire, activate, and retain users.
1. I recruited and formed the marketing team (10 people), leading the strategy and supporting execution with weekly meetings and regular workshops.
2. Grew Africhange from 0 to over hundred thousand of users with a consistent 5x increase in annual tranx volumen and revenue over 3 years. 
3. Launched Canada, UK, Australia markets and many more.

Incubator | Global

Seedstars: Impacting emerging & frontier markets

Drove growth marketing efforts by expanding marketing funnels, generating maximum leads, and executing conversion campaigns for multiple initiatives across five regions (Africa, CEE, Asia, Latam, and MENA).
1. I owned the Seedstars global newsletter, curating relevant content for over 45K subscribers monthly, with an average open rate of 61% and CTR of 25%. I aligned content quality with readers’ requirements.
2. Planned, executed, and spearheaded marketing programmes at Seedstars: formulated activation strategies and optimised landing pages, performed audience segmentation, and led email marketing on HubSpot.
3. I achieved and maintained a 23% Conversion rate by managing paid advertising for Seedstars World Competition in 2020 and 2021 across Facebook, LinkedIn, and Google ads for 90+ cities.
4. Led demand generation (ABM) campaigns to acquire MQLs for the European sales team.
5. Mentored growth marketing teams of 3 Seedstars Portfolio companies

Payments | Nigeria

Simplified Payments with Kora

Was Head of Marketing at Korapay and led a cross functional team of 4. Handled SEO & Performance marketing. Lead entire marketing strategy and set goals for the team. Wrote press releases for product launch and more. Launched Korapay's first remittance product. Represented the company at conferences.

Digital Agency | Nigeria

Rene Digital Hub: Helping brands to tell better stories & grow market share.

Cofounded Rene, a customer-centric digital and creative marketing agency. Here, I spearheaded the digital marketing and content division, strategizing and implementing campaigns for a diverse clientele including sectors such as Education, Health & Fitness, Finance, E-commerce, Real Estate, and Consulting. Additionally, I contributed to business growth through forging strategic alliances and overseeing client relationships.
- We ran paid campaigns across Google, Facebook, LinkedIn and Twitter; content and email marketing strategy and grew clients’ social media accounts.
- We ran lead generation, website traffic and conversions campaigns for B2C and B2B clients targeting audiences in Nigeria and across Europe.
- We managed $400,000+  in advertising budget.
- Generated 465% more leads than expected for a client in 3 months, Increased sales of a client’s product by 80% in a month and notably enhanced the brand perception of numerous clients.
2018 Nominee, SME100 25 under 25 Awards (Media category)
2017 YALI RLC, West Africa Participant (spent 3 weeks in Accra).
2017 Anzisha Prize Semi-Finalist

Work with Peace

Marketing and Growth Advisory

I have advised numerous startups including Nairaex, Tech1M, Ohentpay and more.

Book a 1:1 session, or we can arrange a monthly retainer arrangement.

On-demand Advisory

Access expert marketing, growth, and leadership guidance when it matters most. I can provide targeted, strategic support to navigate your most pressing challenges. Connect with me directly and let's unlock your business's potential together, whenever you need a strategic ally.

Fractional CMO

Gain a strategic marketing partner without the full-time commitment. As your fractional CMO, I'll provide seasoned guidance to align marketing efforts with your business goals. Leverage my expertise in developing data-driven strategies, optimizing digital channels, and driving growth across diverse industries. With a flexible, scalable approach, you'll have a dedicated marketing leader invested in your success.


I love to teach on Marketing, storytelling, launching an online business, execution and more. I also love to mentor and coach startup founders and their teams on growth.

Training experiences

I led training at Wild Fusion Digital Centre:
- Created a curriculum and supplied training materials.
- I oversaw 3 cohorts of our 3 months internship program.
- Trained SMB owners in Lagos for British Council.
- Trained Snr Marketing Execs from 9mobile, Airtel and First Pension Custodian.
- Trained Creatives in Lagos, Port Harcourt, Kano, & Abuja in Nigeria as well as Accra, Ghana for British Council.
- Trained people in a program sponsored by the Enugu Youth Empowerment Scheme (e-YES).

Orange Academy
Between 2017 & 2020, I regularly trained students of Orange Academy in Lagos on PPC (Facebook & Google Ads) and Digital Marketing Strategy. Was also a speaker at two editions of the annual IDEA School.

Haptics/Google Digital Skills
- Between 2017 and 2020, I trained over 300 small business owners and 6000 undergraduates and job seekers on digital marketing foundation.
- I was also a trainer for its program with the Digital Marketing Institute of Ireland and frequently taught courses like Pay Per Click advertising, content marketing, marketing strategy and SEO.

Facebook for creators
In July 2018, Facebook launched its 'Facebook for creators program' in partnership with Afrinolly. I was one of the few trainers in Nigeria contracted by Afrinolly to train creatives and journalists for the Facebook for Creators Program.
I trained over 2000 creatives in Lagos and Calabar.