My career started far from tech. I studied medical biochemistry and genetics before finding my way into digital marketing and the startup ecosystem. Straight out of university, I co-founded Rene Digital Hub with a friend. We built a digital marketing agency working with businesses across education, sports betting and consumer products. We learned to find customers, price work, deliver results, and fix mistakes quickly. We scaled that business to 6 figures in usd revenue within 2 years before shutting it down to pursue other interests. 

Over the years that followed, I have led growth and go-to-market for startups across Africa, Europe, and North America. At Africhange, a bootstrapped remittance company headquartered in Canada, I built the growth playbook from the ground up and helped scale the business from launch to hundreds of thousands of users and billions in transaction volume. At Smile ID, a Series B digital identity company operating across Africa, I led marketing and strategy through a repositioning and expansion period, building a consistent enterprise pipeline and supporting revenue growth; during my time, identities verified grew by 233% over two years. At Seedstars, a global entrepreneurship platform running programmes across dozens of cities in emerging markets, I led global growth across multiple regions, building acquisition and lifecycle systems that had to work across very different markets.

I have also consulted and worked as a fractional CMO for 10+ pre-seed to Series A startups. I have trained founders, creatives and operators through programmes such as Google Digital Skills, Facebook for Creators, & Digital Marketing Institute.

Beyond these operating roles, I started the Founders Connect Show to document the stories of Black and African builders globally. I noticed a gap in how these stories were told; too often, they were reduced to fundraising headlines in mainstream media or reserved for a select few, without any real depth. What began as a YouTube series has grown into a media and events platform, with long-form interviews, live events across the UK, Canada, Kenya, the US, and Nigeria, and an thriving online community.

Today, I am building rivva. It is an intelligent assistant that helps knowledege workers plan work in sync with their energy, not just their availability.